The Make Your Own Website e-Course Part 2
"Understanding Search Engine Optimization and Keyword Phrases"
Welcome to Make Your Own Website e-Course Part 2.
Keyword phrase optimization is critical to your site's ranking.
A good friend of mine made some big mistakes in choosing his keywords.
He could go back and fix them fairly easily, but he hasn't yet and therefore, his site is pretty much magical -- it's invisible.
Don't Do What He Did
Unfortunately, he actually hired a so-called website guru who didn't understand the importance of keyword phrasing.
So, here are some of his major phrases...
- Who - sort of the About Me page
- About - a description of his business
- Services - what he wants moolah for
- News - site updates (usually just links to other sites instead of his own news
Those are just 4 of his keyword phrases.
Here's why that's bad.
Do you remember the last time you typed the word "Who" into Google?
I'm going to say it was either never or just once (5 seconds ago).
So, first off...NO ONE is typing "Who" or any of the other words alone into Google.
And, even if they were, his site will NEVER make it to page #1 for any of those terms.
He won't have any traffic.
Even if he paid for PPC advertising, why would you want to compete for the keyword "Who". You wouldn't.
So, What's a Better Way?
Let's say that his site was about volleyball.
The "Who" page is intended to be an "About Me" page.
But, as we learned in Part #1 of this e-Course, most people's names don't get them very far either.
A better option would be to name the "About Me" page "Pro Volleyball Player".
It doesn't paint you into a corner and it's a term or phrase that IS being typed into Google.
SBI's Brainstorm It! tool makes this process almost instant for you, so you don't have to guess.
Committed to your success,
David I. Bohmiller, President
Review: Make Your Own Website Masters Course Part #1
P.S. - Here's Amber talking about her pajamas and her alarm clock among other things...
P.S.S. - That's Day #2 of your Masters Course, but if you're curious about what SBI has to offer, you can try it risk-free here.
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